Home of sustainable grapes and fresh produce

Who We Are

During 2014, a group of South Africans sent a small team to the Netherlands with one goal: Create new opportunities to ensure sustainable prices back to our grape farms.
Out of this, GrapeHub was born.

On 11 November 2024 we celebrate our tenth birthday and we would like to thank all parties involved in GrapeHub over this period. It has been a journey for which we are very grateful and we are excited for what the future holds.

See our 2 key areas of business

Our Business

1. Retail Services

Supplying services to retail, with the final distribution to ± 3,500 stores. Our main products are Grapes, Citrus, Avocado’s and Blueberries.

2. Grower Services

We identify, develop and utilize opportunities in Europe to add value to growers globally.

Our Vision

Ensuring sustainable fruit production globally by revolutionizing the produce supply chain.

Our Mission

With input costs of fruit production rising out of proportion with the inflation in sales prices, urgent and radical action needs to be taken to unlock additional value within the fruit supply chain.

Our Core Values

Integrity
Be truthful, even if it is not to your benefit.
Excellence
All actions should meet the quality expectation
Innovation
The solution to the challenge is most probably something that has never been done before.
Dedication
Nothing is achieved without determination, perseverance and focus.
Responsible
Always be aware of the people impacted by the decision you take.
Uplifting
Do to others as you would like them to do to you.

Business Overview

We work with produce growers globally.

Hover over the bullets to see which products are harvested when and where.

world map showing the different harvesting locations and seasons in a year

Our Team

Grapehub team Portrait Alistair Forsyth from finance

Grapehub team Portrait Cleo Cupido Legal Advisor

Grapehub team Portrait An-Mari Stofberg from logistics

GrapeHub B.V. created the GrapeHub Foundation, a registered Non Profit Organization, with the vision to steward funding towards bringing positive change in people’s lives around the world.

One of the entities we support is the Fynbos Academy, an independent school that provide quality education for children in need in rural areas close to Stanford, South Africa. For more information about the GrapeHub Foundation, please visit our website.